Performance Marketing Lead / Manager
Location: Dubai
Reporting to: Global Marketing Director
Status: Full-time In-Office (Dubai)
Replacement Role
About the Role
Were looking for a sharp data-driven Performance Marketing Lead / Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ this is a key position within our global marketing function responsible for planning executing and optimising multi-channel campaigns that drive high-quality leads into our international sales funnel.
If youre someone who thrives on performance metrics digs into platform mechanics and can balance short-term cost control with long-term growth goals this ones for you.
What Youll Be Responsible For
- Owning and optimising all paid media activity across:
- Google Ads (Search Display YouTube)
- Meta Ads (Facebook Instagram)
- LinkedIn Ads
- App-store & mobile-specific paid campaigns
- Managing a large multi-market budget with daily optimisation across campaigns
- Planning and executing campaigns that drive both lead generation and app engagement/downloads
- Building and iterating on audience targeting strategies across markets and services
- Collaborating with the Head of Creative and Content Manager to produce effective ad assets
- Developing and maintaining campaign reporting dashboards using platforms like Google Ads Meta and analytics tools
- Monitoring lead quality and pipeline conversion in partnership with the sales team
- Keeping up with algorithm changes ad formats platform updates and new acquisition strategies
- A/B testing landing pages and working with the Marketing Ops team on funnel optimisation
What Youll Bring
Must-Have:
- 35 years of hands-on paid media experience across Google Meta LinkedIn and mobile/app campaigns
- Strong grasp of campaign structure budget pacing bid strategy and performance analysis
- Familiarity with lead generation KPIs CPL conversion rate ROAS CAC etc.
- Experience managing paid campaigns in multiple geographies and adjusting for local nuances
- Solid Excel/Google Sheets and data skills
- A critical mind not just pushing buttons but thinking strategically
- Team-first mentality willing to collaborate and challenge constructively
- High energy hard-working and committed to results
Bonus:
- Experience in financial services wealth management or B2C lead gen
- Familiarity with app marketing and install campaigns
- Experience working alongside agencies or managing freelancers
- Knowledge of CRM and marketing automation platforms (e.g. HubSpot DotDigital or similar)
Why Join Hoxton Wealth
Were one of the fastest-growing international financial advisory groups in the world recently rebranded with a bold new look and a big future ahead. As Performance Marketing Lead / Manager youll play a central role in driving our ambitious client acquisition goals supported by a world-class marketing and creative team.
Expect to be challenged supported and inspired and know your work makes a measurable impact.