Job Summary for Senior Analyst - Business (Digital Customer Experience)
- Gather and Analyze Requirements:
Collaborate with stakeholders and users to collect analyze and document business and functional requirements for digital customer experience initiatives.
- Facilitate Solution Design:
Work with product owners UX designers developers and technical teams to shape user-centered strategically aligned and operationally viable digital solutions.
- Map and Improve Customer Journeys:
Analyze current and future state digital guest journeys identify gaps and opportunities and ensure alignment with human-centered design and accessibility standards.
- Support Agile Digital Product Delivery:
Aid digital product teams in backlog prioritization sprint planning and refinement; clarify requirements support user acceptance testing and ensure requirement traceability.
- Drive Stakeholder Collaboration:
Act as a liaison between business digital technology and external vendors; prepare clear documentation and presentations; facilitate workshops and Agile ceremonies for alignment.
- Monitor Performance and Recommend Improvements:
Track digital product metrics and customer feedback support A/B testing and recommend enhancements to tools processes or content for continuous improvement.
- Qualifications and Experience:
Bachelors degree in Business IT Computer Science Engineering or related field; 8 years total experience (3-5 years relevant); experience in business analysis digital transformation and aviation or consumer/B2C sectors preferred; expertise in DXP platforms omnichannel architecture CRM eCommerce Agile methodologies and related tools.