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About Alserkal
Alserkal is a socially responsible and forwardthinking cultural enterprise dedicated to developing sustainable models for homegrown initiatives with a commitment to nurturing alternative ideas and impactful research with regional relevance. Founded in 2007 by Emirati businessman and patron Abdelmonem Bin Eisa Alserkal Alserkal is renowned for its groundbreaking artistic productions experimental approach and for the creation of culturally meaningful spaces that inspire and shape communities. Alserkal has three primary areas of activity: cultivating a creative economy in Dubai and building a collaborative network of civiccultural institutions through its renowned cultural district Alserkal Avenue; providing advisory services to public and private sector entities; and supporting public artist commissions residencies research grants and educational programmes through its nonprofit Alserkal Arts Foundation.
Alserkal has transformed the cultural landscape of Dubai and the UAE through the creation of a thriving regionspecific community of over 70 contemporary art galleries visual and performing arts organisations designers and entrepreneurled businesses at Alserkal Avenue providing an essential platform for the development of creative industries in the region.
Alserkal utilises its collective expertise in arts initiatives and cultural production heritage creation community building and engagement as well as urbanism and planning for creative industries to guide public and private sector entities in developing sustainable and responsive business models.
About Alserkal Advisory
We are a multidisciplinary practice comprised of Alserkals founding team in addition to thinkers researchers and specialists in diverse fields from multiple geographies. Our advisory practice helps develop cultural production and establish spaces for polyphonic voices. We challenge conventional business practices embracing a conscious approach to reimagining cultural destinations and crafting audiencespecific public programmes that resonate with our communities while also assessing our impact on society the environment and local economies.
Our work is collaborative and processbased enabling a shared authority for cultural ideation through critical thinking and social agency. Our intellectual labour is grounded in an ethos of care and longterm cooperation with our artists writers practitioners partners and clients. While we seek to innovate and reimagine artistic interventions we are also mindful of the importance of developing strategies that ensure their longevity and sustenance.
As an independent and privately owned practice proudly born in Dubai we work unhindered by agendas. While working to achieve our partners cultural ambitions we remain culturally sensitive to the traditions and histories of our region and beyond. This lived understanding of regional and local dynamics constitutes a cornerstone of our researchdriven contextsensitive approach to any project we pursue. We select projects diligently ensuring our expertise and clients expectations align to produce meaningful historymaking outcomes that reflect our thinking values and ethos.
The Marketing Manager is an important role in Alserkal Advisory team creating effective campaigns to promote the activities at Alserkal Advisory. The Marketing Manager is responsible for conceiving of and implementing the marketing and comms plan to support business objectives alongside overall campaign management working across social media the website and in coordination with the Director of Marketing digital and design managers. The role is responsible for overseeing marketing initiatives as well as spearheading new ideas to ensure overarching objectives for each of the business units are delivered.
The position reports into the Director of Marketing
Responsibilities
The responsibilities of the Marketing Manager cover communications and marketing activities including briefing in paid social and digital marketing and website SEO organic grow briefing to the digital manager brief the content executive on content creation across all channels and overall campaign management for the B2B and B2C Advisory outreach and promotion.
Marketing and campaign management :
Direct Marketing CRM Newsletters
Lead generation and business
Website
Required skills experience
Position type and expected hours of work
This is a fulltime projectbased position. Days and hours of work are Monday through Friday from 9am to 5pm. Weekend hours and overtime might be required during intense periods and/or during special projects and events.
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Full Time