Digital Manager - GCC
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Job Description
As a Digital Manager GCC your primary mission is to elevate the digital performance of all hotels within the countries. You will play a pivotal role in driving channel strategies ensuring rate parity and championing best practices defined by the Digital & Ecommerce Center of Excellence in MEA APAC. Your influence will extend across various stakeholders and you will serve as the foremost advocate for digital and ecommerce excellence throughout the countries.
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
- Develop quarterly and yearly ecommerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Ensure hotels presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotels online reputation
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications :
- A bachelors degree in a related field
- Minimum 5 years experience in Digital performance role
- Flexibility to travel within the GCC region
- Strong team management skills and experience
- Excellent communication and presentation skills
- Proficiency with Social Media software and data analysis tools
- Resultsoriented mindset with a focus on revenue growth and performance optimization.
- Ability to work independently and as part of a team
Additional Information :
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
