Key Deliverables and Responsibilities
- Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
- Managing the creation and publishing of relevant original high-quality content
- Update and optimize the Hotel content on Direct Indirect channels and online listings
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Manage the active presence of the property on Social Media channels
- Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO Display Paid Social Metasearch
- Support the execution of the emailing calendar for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Provide creative ideas and best practices for content marketing and social media
- Deliver monthly and quarterly reports on web performance
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels
Qualifications :
- Knowledge and Hotels Experience
- Minimum Certificate holder and above.
- Good understanding of digital marketing and social media landscape.
- Strong working knowledge of Microsoft Outlook and Microsoft Office.
- Good knowledge of video and photo editing tools.
- Experience in using Adobe Experience Manager program for digital content management
Additional Information :
- Excellent English in Oral and Written. Ability to speak other language and / or basic understanding of other languages an advantage.
- Good interpersonal skills with the ability to communicate with all levels of employees.
- Service oriented with an eye for details.
- Ability to work effectively and contribute in a team.
- Good presentation and influencing skills.
- Multicultural awareness and able to work with people from diverse cultures.
- Flexible and able to embrace and respond to change effectively.
- Ability to work independently and has good initiative in a dynamic environment.
- Self-motivated and energetic.
- High integrity and able to keep confidentiality.
- Sense of urgency
Remote Work :
No
Employment Type :
Full-time