Tax Marketing Manager

Customer Focused
• Abide and follow the brand of PwC Middle East in the region and ensure that the work is aligned on the overall corporate brand identity
• Work with Business and Country Partners to develop marketing plans
• Liaise with the Industry Marketing Managers to highlight TLS in our key industries
• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
• Work on events and liaise with Events Lead on bigger marketing events
• Work closely with the design team and agencies on contracted creative production

Internal Process
• Implement the regional marketing plan
• Implement marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network
• Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans
• Work with the PR & Communications Team to drive key messages and increase brand coverage in the market ensuring good presence in key publications
• Measure the effectiveness of marketing campaigns and produce updated reports

Learning & Growth
• Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities
• Implement marketing training opportunities for partners and principals
• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
• Establish a healthy work environment

External communications
• Support the team in providing the external communication support for campaigns
• Work closely with the PR team in arranging and staffing media interviews, when needed
• Draft monthly client newsletter that is sent out to clients

Internal Communications
• Support with local communications initiatives
• Responsible for all internal & external Communications for TLS

Financial
• Manage the budget for TLS
• Ensure cost efficiency of all marketing activities
• Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan

Language
• Fluency in spoken and written English, proficiency in Arabic is an advantage