Retail Banking Executive - Personal Finance

PRINCIPAL ACCOUNTABILITIES

• Create, develop, and execute marketing plans and strategies for our existing product lines and new developments.
• Work with product managers / business heads to define and execute go-to-market plans. Coordinate with the NPD and product management team to launch new products successfully
• Develop strategic, operational marketing plans, execution & ensuring deliverables.
• Manage creative for corporate marketing initiatives ensuring the brand strategy translation across all external communication: decks, sales sheets, kits, videos, and trade shows
• Stewardship for the marketing communication program across distributors / dealers, end-users, influencers, consultants and the contracting community.
• Create and execute a B2B communications strategy that takes into account customer insights, customer segmentation, customer value proposition and sales strategy.
• Implementing effective strategies for branding and promotional activities - Events Management, Brand Building Exercise, New Product Launch, Promotional Activities, communication with the Advertising Agencies and Media. Track, measure, and analyze campaign performance, and improve overall program effectiveness over time
• Website Developments, content writing and upkeep.
• E-marketing by creating, designing & structuring various Marketing collaterals such as Presentations, Approach Papers, Monthly Newsletters, Mail Campaign, Web Updates, Reports, Case Studies, Whitepapers
• Creating Brand Awareness at global level, positioning strategy of the Brand. Drive the below the line (BTL) marketing program. Designing and creating company's document referrals (Marketing Collaterals)
• Market Research: Gathering market and business information creatively using Market Research sources and Internet tools Social Media Networking - Online Marketing Search Engine Optimization and Online Marketing sites, Social Media and Blogging.
• Market Analysis: Analyzing market conditions and related strategies backed by an analysis. Creating periodic reports indicating market health and possible options in future. Identify and evaluate new technologies and incremental innovations to existing product lines. Know competitors activities & new product plans & prepare strategy to counter it.

• Excellent Interpersonal and presentation skills.
• Excellent Domain Knowledge and well versed with Functional deliverables of Marketing
• Functional expert in the B2B Marketing with exposure to marketing communication, product management & pricing
• Technical Marketing Capability
• Ability to set up ambitious deliverables, implementation and ensure compliance
• Demonstrated record of delivery on value adding projects and programs.
• Strong problem solving skills leading to effective decision making

• MBA/ PGDBA in Marketing / Corporate Communication
• Minimum 8-10 years overall experience in the marketing of B2B product in an established and reputed mid-sized company.
• Should have independently handled the marketing department with experience of marketing communication program across direct consumers, end-users and influencers community.
• Significant record of accomplishment in the area of marketing with demonstrated leadership capabilities.

Skills : b2b marketing