Head of Loyalty

The Head of Loyalty will drive all strategic marketing initiatives and long-term business growth across all theme-park/attraction(s). All marketing efforts to focus on exceeding commercial objectives, meeting forecast sales targets, revenue and per cap budgets. Performance will also be measured against marketing return of investment (ROI), brand performance and commercial metrics, as well as Annual Pass member guest satisfaction results.Working closely with the Loyalty Director, the Head of Loyalty will develop the customer journey masterplan, Loyalty Product strategy, and customer engagement strategy alongside supporting the Head of Brand(s) to deliver function specific strategic plans that align with the wider marketing and business strategic intent.

Job Scope

Strategic Relationship Management

Manage the relationships of existing Annual Pass partners. Drive activity outside of the current agreements that will increase brand awareness and/or drive attendance volume for the business, in-line with Miral group expectations.