Contracts Manager

This is a remote position.

JOB DESCRIPTION

Job Title: Performance Marketing Manager

Location: Gurgaon, India

Reporting to: Head of Performance Marketing

Last Revised: Jan 2023

Client is a Singapore based digital marketing agency looking for a seasoned Performance Marketing Manager delivering repeatable success for mid-to-large accounts in India and APAC region. The ideal candidate will be responsible for managing, optimizing and scaling Performance marketing campaigns across multiple channels to drive growth and revenue for clients. The ideal candidate possesses the ingredients of analytical skills, curiosity, attention to detail, knows 360 degree media planning and media strategy, but most importantly is a self-starter and problem solver.

Here s a detailed description on the key responsibilities -

Key duties & responsibilities

Develop and execute performance-driven digital marketing campaigns across Google Ads, Facebook Ads, and other platforms

Planning(20%): Setting the right goals, coming up with an appropriate media approach, preparing a media plan and forecasting key deliverables

Account Management(30%): Manage and maintain relationships with clients, understanding briefs, present and get plans approved.

Operational(10%): Collaborate with the ops & creative teams for ad copy, images, and videos to make sure campaigns launch on time.

Optimization(20%): Suggestions on ongoing optimization opportunities while the campaign is live

Reporting and analytics(15%) : Provide regular updates on campaign performance and identify areas for improvement during and after the campaign.

Skills & Experience required

4+ years of work experience either in a reputed digital media agency or on the D2C brand.

Extensive and hands-on success of handling Paid Social, Programmatic, SEM, Amazon Ads.

Strong analytical skills and experience in translating data from analysis tools such as Google/Adobe analytics into actionable insights.

Handled major campaigns with exposure and knowledge of integrated campaigns including offline and online media.

Stay up-to-date with the latest industry trends and technologies to ensure campaigns are at the forefront of the digital marketing landscape

Excellent communication skills, with the ability to present data-driven insights to clients

Proven track record of driving growth and revenue through digital marketing campaigns

Experience working in a digital marketing agency environment is a plus

Strong proficiency in Excel, Google Analytics, and familiarity with other digital marketing tools like SEMRush, SimilarWeb, Helium10

Bachelors or above from an accredited university or college

Soft Skills

Should be a self-starter, always keen to learn and proactive to assume responsibility.

Have the ability to breakdown complex ideas and explain in layman terms

analytical thinker and approaches problem solving with a commercial bent of mind.

About Oplifi

Oplifi is a digital amplification agency headquartered in Singapore. We see ourselves as a challenger brand with a mission to bring the benefits of technology in the digital media space to this part of the world. We see our work as connecting brands with consumers by leveraging data, technology and creativity.

The company is six years old and has managed to establish an impressive roster of clients in India. As part of our expansion initiative, we are looking for a Digital Media Manager based out of our Gurgaon office.

Oplifi was acquired by The Rainmaker Ventures in 2017 and now works in sync with the digital agency Yaap Digital which handles the creative, content, Influencer activities for multiple clients. Key clients in India include UPI, RuPay, Nixi, GroupM, Dentsu and others.

3 Reason to join Oplifi

Work at Great Place to Work awarded agency,

Free hand to create structure and processes.

Working with a proven, fast paced growing digital media agency, some of the biggest brands in the region

Here are a few questions that ll find yourself working on on this job -

Why is there a difference between click numbers reported by media platforms and visit reported on Analytics platforms?

Why are sessions reported in GA for branded Keywords higher than clicks?

Why do Facebook report conversions far more than Google Analytics?

What is Non-bounced Visit? How to improve cost per non- bounced visit?

What is the best suited attribution model for eCommerce business?

What are the external factors responsible for bounce rates of the website?