Marketing Manager

Company Overview

Intertec Softwares Pvt Ltd headquartered in Bangalore and Dubai is a leading IT services company specializing in digital transformation for Retail Banking Insurance and Healthcare sectors across the Middle East and India. Committed to innovation quality and customer-centricity Intertec empowers clients through advanced technology solutions in IT Services Cloud IoT and Cybersecurity.

Job Overview

We are seeking a Senior Marketing Manager to join our team in Dubai on a full-time basis. The ideal candidate will drive marketing initiatives and growth strategies for our expanding IT services business leading brand positioning and digital marketing efforts to strengthen our market presence across the Middle East and India. This role requires demonstrated experience in both digital and B2B marketing within the IT services sector.

Qualifications and Skills

• 10 years of B2B marketing experience with 35 years in IT services / SaaS / technology companies.
• Proven experience in multi-line-of-business (multi-LOB) brand and marketing strategy.
• Strong knowledge of content marketing storytelling and video creation (hands-on tools like Canva Adobe CapCut are a plus).
• Exposure to partner ecosystem marketing and co-branded GTM with global alliances (Microsoft Oracle AWS ServiceNow).
• Familiarity with Gen AI tools (ChatGPT Jasper MidJourney Synthesia Runway) for content design or video.
• Strong grasp of digital marketing (SEO SEM LinkedIn campaigns marketing automation).
• Excellent communication and presentation skills (written verbal).
• Strong analytical mindset with ability to measure ROI campaign performance and pipeline impact.
• Ability to collaborate across leadership sales and delivery teams.
• Strategic thinker with the willingness to be hands-on in execution when needed.

In a Nutshell

The Marketing Manager is the bridge between strategy sales and brand. They ensure the company is visible differentiated and consistently generating qualified leads while equipping sales with the right tools to succeed

Roles and Responsibilities

1. Strategy & Planning

• Define the marketing strategy aligned to company goals (growth new markets verticals or solutions).
• Position the company in the market (value proposition differentiation from competitors).
• Plan annual marketing budgets and campaigns.
• Support brand-building initiatives across regions.

2. Branding & Corporate Communications

• Maintain and evolve corporate identity (brand guidelines messaging tone).
• Manage corporate website blogs newsletters and digital presence.
• Handle internal communications (employee branding updates thought leadership).
• Oversee PR media relations and analyst relations (especially Gartner/Forrester-type reports).

3. Demand Generation & Lead Nurturing

• Design and run campaigns (digital email events webinars content).
• Manage lead generation via inbound (SEO SEM content) and outbound channels.
• Support ABM (Account-Based Marketing) for strategic accounts.
• Collaborate with sales for lead qualification and nurturing through CRM.

4. Content & Thought Leadership

• Oversee creation of case studies whitepapers solution briefs blogs and videos.
• Support sales with presentations proposals and pitch decks.
• Work with SMEs to publish thought leadership on technology trends and industry solutions.

5. Digital Marketing

• Manage SEO/SEM social media paid campaigns and retargeting.
• Optimize website for conversion and analytics-driven insights.
• Run email marketing campaigns for different buyer journeys.
• Explore new digital channels (LinkedIn campaigns industry forums AI-driven tools).

6. Events & Partnerships

• Plan and manage industry events conferences expos and webinars.
• Work with partners/vendors (e.g. Microsoft Oracle AWS) on joint GTM campaigns.
• Handle sponsorships speaking opportunities and awards submissions.

7. Market & Competitive Intelligence

• Track industry trends competitor activities and customer preferences.
• Provide insights to leadership and sales teams for go-to-market strategy.
• Conduct win-loss analysis and feedback loops.

8. Sales Enablement

• Create and maintain sales collateral battle cards case studies and pricing sheets.
• Support RFP responses with marketing content.
• Train sales teams on messaging storytelling and positioning.
• Align closely with business unit heads to promote their offerings.

9. Customer Marketing

• Run customer success stories references and testimonials.
• Develop loyalty advocacy and referral programs.
• Create customer newsletters and engagement programs.

10. Analytics & Reporting

• Define and track KPIs (leads conversions brand reach campaign ROI).
• Use tools like HubSpot Marketo Salesforce Zoho CRM and Google Analytics.
• Provide regular dashboards to leadership on marketing performance.