Freelance Arabic Creative Copy Director
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Job Description
Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global 500.Our people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
The Creative (Copy) Directorwill be responsible for writing headlines in Arabic and validating translated copy for our clients marketing materials across web instore direct mail and other channels.
The ideal candidate should posses the ability to craft clear persuasive simple and compelling copy while managing a variety of projects.
This involves supervising (and reworking) the adaptation of copy originally written in U.S. English and working with translators and editors to deliver the best possible content for this highprofile global brand.
This is a freelance project based position.
Key Responsibilities
- Write review and elevate campaign copy for the clients brand and products (tech field)
- Maintain the brand tone of voice in your native language. The tone should be consistent regardless of media format
- Writing headlines that are clear attractive and catchy
- Validating short/long copy projects across different functions
- Maintaining the brand tone of voice and cultural relevance
- Ensuring messages are clear following the English master copy and communicating its strategic point
- Collaborating with Creative Directors and Editors to deliver high quality work
- Taking full responsibility for the quality and accuracy of work
- Reporting to Hogarth Lead CD
- Guide and maintain the quality of the translated long copy wherever it appears
- Validate TV print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.
Requirements
- Creative thinker and skilled Creative Director/Copywriter with a thorough understanding of tone/brand voice
- A skilled wordsmith with a creative flair
- A minimum of 7 years experience in a senior creative role for example:
- Experience gained in the best agencies
- Working as a copywriter and then copybased Creative Director for several years
- Worked on international and local brands
- Exceptional verbal and written communication skills in your language and fluency in English
- Understanding of language subtleties (especially when it comes to adapting creative)
- Conceptual creative who can come up with big ideas (when needed) but also focus on the smallest details like punctuation
- Passionate about excellent writing that is thoughtful meaningful provocative at times clear and inspiring
- Team player easy to get along with and able to work closely with Editors and wider production teams
- Great technical literacy and comfortable working with digital teams
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact if you need the job advert or form in another format.
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Required Experience:
Director
Employment Type
Contract
