Google Tag Manager​/Web Implementation Specialist

Responsibility:

• This role will work closely with digital marketing, IT, data & analytics, and business team members to capture the data needed to drive business decisions.
• Centralize digital tracking, analytics, and associated data quality
• Allow Gartner to leverage attribution modeling to inform campaign and budget decisions
• Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize)
• Manage project timelines and budgets
• Direct data layer implementation on new sites and pages across website properties
• Create and maintain documentation related to data layer implementation requirements
• Develop and maintain processes for tag requests/approval and management
• Partner with IT development teams for user acceptance testing and implementation
• Manage tags via tag management platform (GTM)
• Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
• Work with third parties to resolve discrepancies or platform issues
• Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients
• As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed
• Implement site personalization and testing & targeting tools (Optimize, DemandBase, etc.)
• Collaborate with internal and external stakeholders, including agency partners and ensure they are following analytics and measurement best practice