This role will work closely with digital marketing, IT, data & analytics, and business team members to capture the data needed to drive business decisions.
Centralize digital tracking, analytics, and associated data quality
Allow Gartner to leverage attribution modeling to inform campaign and budget decisions
Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize)
Manage project timelines and budgets
Direct data layer implementation on new sites and pages across website properties
Create and maintain documentation related to data layer implementation requirements
Develop and maintain processes for tag requests/approval and management
Partner with IT development teams for user acceptance testing and implementation
Manage tags via tag management platform (GTM)
Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
Work with third parties to resolve discrepancies or platform issues
Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients
As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed
Implement site personalization and testing & targeting tools (Optimize, DemandBase, etc.)
Collaborate with internal and external stakeholders, including agency partners and ensure they are following analytics and measurement best practice
إخلاء المسؤولية: د.جوب هو مجرد منصة تربط بين الباحثين عن عمل وأصحاب العمل. ننصح المتقدمين بإجراء بحث مستقل خاص بهم في أوراق اعتماد صاحب العمل المحتمل.
نحن نحرص على ألا يتم طلب أي مدفوعات مالية من قبل عملائنا، وبالتالي فإننا ننصح بعدم مشاركة أي معلومات شخصية أو متعلقة بالحسابات المصرفية مع أي طرف ثالث. إذا كنت تشك في وقوع أي احتيال أو سوء تصرف، فيرجى التواصل معنا من خلال تعبئة النموذج الموجود على الصفحة اتصل بنا