drjobs SVP Head of Pricing and Value Proposition العربية

SVP Head of Pricing and Value Proposition

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1 Vacancy
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Job Location drjobs

Abu Dhabi - UAE

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities

  • Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
  • Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
  • Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
  • Develop pricing sensitivity models to support Product teams in product design & positioning
  • Drive crosssell and deepsell making use of concepts like bundling to increase revenue
  • Drive regular leads assignment and monitoring
  • Develop attractive value propositions based on client profiles/segments to increase engagement
  • Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
  • Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growth
  • Ensure frontline staff training and awareness of value propositions
  • Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives
  • Drive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.
  • Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
  • End to end lifecycle management of customer base profitability                                                                       

#LIA55


Qualifications :

  • Minimum of 10 years of experience in Finance and/or consumer
  • Bachelors degree in Finance Accounting Business Administration or any related discipline
  • Masters degree in Finance Accounting Business Administration or any related discipline is an asset


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

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