Product Marketing Manager
Posted on :
06-06-2024
Employer Active
1 Vacancy
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Job Description
Responsibilities
• Develop and execute go-to-market strategies to drive product adoption and revenue growth.
• Conduct market research to identify customer needs, competitors, and market trends.
• Create compelling marketing messages and collateral to effectively communicate product features and benefits.
• Collaborate with cross-functional teams to define and refine product positioning and messaging.
• Plan and execute product launches, including coordinating promotional activities and sales enablement.
• Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
• Manage external agencies and vendors to support marketing initiatives.
• Stay up-to-date with industry best practices and emerging trends in product marketing.
Requirements
• Bachelor's degree in marketing, business, or a related field.
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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