Marketing Manager

Requirements:

• Bachelors degree in marketing communications or related field; advanced degree or relevant certifications preferred.
• Proven experience in marketing roles within the beauty or retail industry with a focus on omnichannel marketing strategies and brand building.
• Previous experience in managing teams
• Deep understanding of digital marketing strategies and platforms ecommerce best practices and retail marketing tactics.
• Creative mindset with a passion for storytelling brand building and consumer engagement.
• Strong analytical skills and proficiency in marketing analytics tools to track and measure campaign performance.
• Excellent communication presentation and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and external partners.
• Ability to thrive in a fastpaced entrepreneurial environment and adapt to changing priorities and market dynamics.
• Genuine enthusiasm for indie beauty creativity and innovation with a commitment to driving positive change in the industry.
• Arabic language a plus

Responsibilities:

• Develop and refine brand positioning messaging and identity that align with our mission values and target audience.
• Lead the planning execution and optimization of integrated marketing campaigns across digital social media email influencer collaborations events and PR.
• Collaborate with creative teams to develop engaging campaign concepts content and assets that showcase our product innovation and brand personality.
• Collaborate with the Ecommerce teams to develop digital marketing strategy to increase brand visibility traffic and conversions.
• Develop and implement marketing initiatives to drive foot traffic to our retail stores enhance the instore experience and increase sales conversion rates.
• Plan and execute product launch strategies including prelaunch teasers influencer seeding and postlaunch promotions to generate excitement and drive sales.
• Develop and execute social media strategies to build a strong brand presence engage our community and cultivate brand advocates.
• Oversee the creation of compelling content across various channels including social media blog posts videos and product descriptions that aligns with our brand voice and resonates with our audience.
• Stay informed about industry trends market dynamics and consumer preferences through ongoing market research and competitive analysis.
• Monitor and analyse key performance metrics and KPIs to evaluate the effectiveness of marketing initiatives and campaigns.
• Collaborate closely with crossfunctional teams including product development sales operations and customer service to ensure alignment and integration of marketing efforts with overall business goals.
• Manage and mentor a team of marketing professionals providing guidance support and inspiration to foster a collaborative and highperforming culture.

Remote Work :

No