Corporate Director Of Marketing For The China Market - Luxury Hotel Group

Position

Director of Marketing China market

Group Director Social Media

The client

Luxury hotel Group

Main duties and responsibilities:

• Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives.
• Development of ChinaSpecific Marketing Strategy: Craft and implement a marketing strategy for the Group that is specifically tailored to the Chinese market aligned with the corporate brand and global marketing strategy.
• Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.
  
• Ensure marketing budgets activities and engagement with external marketing agencies are wellaligned with the marketspecific needs of the Chinese luxury hospitality sector.
• Lead inspire and develop a marketing team focused on the Chinese market.
• Establish standards for best practices and drive a highperforming team that understands the nuances of the Chinese luxury hospitality industry.
• Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market ensuring these initiatives significantly impact revenue growth.
• Interact with key stakeholders and General Managers for campaigns that have both a regional and Chinaspecific focus.
• Ensure that marketing strategies not only align with the brand strategy but also resonate with Chinese consumers and stakeholders adapting brand and performance application for the Chinese market as required.
• Initiate and lead market research and customer insight projects within China to identify direct business opportunities and innovative revenuegenerating products or services.
• Work with revenue and distribution team to develop innovative and profitable digital marketing strategies with a special focus on platforms and channels popular in China to boost room bookings and brand presence.
• Oversee the management and creation of marketing materials and localized advertising campaigns that are specifically designed for the Chinese market.
• Lead the development of strong marketing relationships and partnerships within the Chinese market.
• Coordinate and support the creation and implementation of multiproperty seasonal offers and regional campaigns with a creative media and activation approach that appeals to the Chinese audience both at a brand and property level (ownership and consulting).
• Develop marketing launch campaigns for new property openings within the Chinese market ensuring they are culturally sensitive and marketappropriate.

Experience and qualifications:

• Excellent knowledge of the Chinese social networks & social media
• Must have Chinese (Mandarin) fluency (written spoken)
• Bachelors degree in Marketing/ Business Studies or Similar
• Desirable: Masters degree in Marketing or an MBA
• Minimum of 8 tears experience in a similar Marketing position within hospitality
• Experience with luxury hotel brands (desirable)
• Analytical focus with strong quantitative & budget management skills
• Experience of creating annual marketing strategies
• Skilled at creating senior level marketing reports and demonstrating ROI
• Lead and develop high performance teams

Remote Work :

No