Content Marketing Executive
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Job Description
- Social Media Management
- Schedule daily posts on various platforms (Instagram, Facebook, LinkedIn, YouTube).
- Develop engaging content and monitor industry trends.
- Collaborate on content creation and ensure visual and written alignment.
- Generate monthly content calendar and handle community management.
- Analyze competitor activity and trends for brand alignment.
- Provide urgent copywriting support and track call-to-actions with UTM.
- Online Reputation Management
- Manage inquiry responses and monitor online reviews.
- Identify and escalate negative reviews for resolution.
- Craft professional responses and encourage positive reviews.
- Collaborate to address customer issues and improve ratings.
- Mitigate fake profiles and provide regular progress reports.
- Content Marketing & Management
- Develop content plans for increased traffic and engagement.
- Plan digital content across relevant platforms.
- Liaise with stakeholders and production teams.
- Audit and commission third-party content as needed.
- Schedule and publish high-quality content, supporting website optimization and SEO practices.
- Email Marketing Support
- Assist in newsletter editorial planning and content selection.
- Analyze insights from newsletter campaigns.
- Reports & Analysis
- Analyze key metrics and ROI against objectives.
- Monitor social media trends and campaign effectiveness.
- Utilize Talkwalker insights for positive brand perceptions.
- Deliver timely monthly social reports on growth, engagement, and opportunities.
- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics, and other Analytical & tools;
- Project coordination
- Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
- Knowledge of SEO best practices
- Use of social media scheduling and moderation tools for organic and paid content
- Knowledge of social channels
- Planning
- Knowledge of email marketing
- Knowledge of content management systems
- Knowledge of AI generative copywriting tools and ability to craft compelling prompts
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
