E-commerce Manager

• Accountable for the PnL communication and aligning with key stakeholders.
• Oversee the development of best-practice performance marketing programs: site marketing, outbound email list, data feed strategy and execution, content development and partnerships, network advertising, affiliate marketing, key word and search engine optimization.
• Oversees all aspects of E-commerce to ensure that technology, structure, organization, design and functionality are customer driven, user-centric and metrics-based.
• Understand and manage UI, UX, data on all given frameworks and platforms, plus have the ability to direct software alignment and investments.
• Establishes, refines, and revises site and performance metrics that will drive the business and enhance operational efficiency.
• Supervises the activities of the Trade & Commercial function within E-commerce, to ensure adequate inventory levels to sustain direct to consumer demand: i.e. online sales and catalogue transactions.
• Tracks and pursues E-commerce margin opportunities to execute specific online promotional strategies in consultation with the Business Unit Teams
• Provides sales, margin and cost justification analysis for emerging E-commerce initiatives and promotions.
• Collaborates with the Information Technology department to establish online cataloguing, payment / merchant gateways and web security in line with the latest trends in online commerce technology.
• Establishes content strategy and execution schedule that both supports and drives key metrics aligned with the retail and merchandising team.
• Besides developing a performance marketing strategy to drive traffic and conversion, will also oversee the execution of online marketing and content to ensure is relevant and sound, and will cooperate with the group marketing function to secure relevant, timely and technically good content for the digital stores.
• Deliver consistent delivery service module in all the regions that Befit operates.
• Provides research and analysis to the respective brands related to online merchandise selling trends, marketplace price sensitivity, and consumer response to merchandise products.
• Builds and maintains relationships in a network of E-commerce vendor/suppliers, web affiliates and partner websites.
• Keeps abreast E-commerce trends, latest technologies, digital marketing techniques, systems and controls, to ensures alignment with current processes and practices.
• Ensures integration between portals, websites and other digital means with the physical in store (Omni) and above the line marketing ensuring consumers have a fully integrated consumer Journey.
• Create and evolve internal policies and procedures aligning to the brands requirements.
• Consistently cooperates with the Brick and Mortar team to provide seamless consumer experiences (click and collect, store digital catalogs, etc.), facilitating consumer centric purchase experiences in all occasions where digital meets physical.

Skills, Qualifications, Education and Experience:

• A minimum of 10 years of relevant experience with at least 4 years in E-commerce delivery and management in a retail industry preferably.
• Bachelor’s degree in Marketing / Information Technology.
• Master’s degree in Business Administration with specialization in Marketing / Information Technology is preferred.
• Strong understanding of e-commerce platforms, technologies, and industry trends.
• Proficiency in performance marketing techniques and digital advertising platforms.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Experience with content management and e-commerce platforms.
• Exceptional leadership and team management abilities.
• Strong communication and collaboration skills.
• Results-oriented with a focus on achieving and exceeding sales targets.