Brand Manager - Fenty Beauty

• Set up the yearly strategic plan and budgets of the brand portfolio in coordination with brand owners and leaders.
• Develop, implement, and pilot the 360° launch and marketing plans in collaboration with the marketing team (Media, PR, influencers, Merchandising, in-store animation, CRM, training, sampling ...) in accordance with the strategy of the brand.
• Participate in strategic meetings with marketing, retailers, and regional teams to negotiate commercial conditions (co-funding, animations, exclusivity...)
• Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer’s Category Managers teams.
• Analyze the performances on a regular basis and adapt the actions when necessary.
• Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities and suggest optimizations on actions and tools.
• Fuel brand strategy and identify opportunities by conducting market, trend, and competition analyses.
• Maintain a healthy assortment and work closely with planning and the retailer.
• Monitor and follow up expenses and ensure that they are respecting set budgets.
  

Operations, activations & product merchandising

• Drive short and long-term strategies across markets/networks of scope to meet and exceed brand objectives.
• Build best-in-class partnerships with retail partners to effectively maximize and deliver on sales goals.
• Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Marketing, Education, Creative, and Operations).
• Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margin, and profit and take corrective action when necessary.
• Conduct regular market visits and close relationship building with the field team to get key insights across the region.