Formulate brand plan and propose various marketing strategies in accordance to corporate policy for establishing the Hospital brand.
Develop and implement SEO and PPC strategies
Create and manage link building strategies, content marketing strategies, and social media presences.
Maintains regulatory requirements, including all mandatory entity requirements, JCIA, JAWDA, ADHICS, OSHMS Standards and DOH regulations.
Innovate and present new marketing platforms and strategies.
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
Forecast marketing campaign growth and ROI for marketing campaigns.
Manage email and social media marketing campaigns.
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
Use Google Analytics, Google AdWords, and other relevant sites.
Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
Conduct market visits in the region in order to keep all parties informed of key trade and competitor developments.
Assist in the distribution, pricing and promotional strategies in coordination with the General Manager.
Follow up closely on the plans’ implementation, schedule and activities in all concerned markets.
Organize, attend events, and exhibitions and evaluate marketing campaigns.
Analyzing the features and potential uses of specific services to determine a set of benefits that target a specific group of patients.
Ensure cooperation and dedication of effective implementation of Abu Dhabi OSHMS Regulatory Framework within DOH Sector and coordinate with relevant accrediting bodies and on other issues related.
Requirements:
Bachelor’s Degree with MBA in Marketing or a related field.
At least five (5) years relevant experience in Digital Marketing or an equivalent combination of relevant education.
Demonstrated ability to interact with variety of people at all levels in the organization
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