Specialist Digital Partner Commerce

Responsibilities:

• To execute marketplace mapping and control and manage the region's Digital Ecosystem. Make recommendations to the regional DPC Manager on commercial opportunities with new partners and new regions on factual analysis, trends and needs while monitoring and reporting on Digital Partners, and competitors' activities and propose/initiate/take actions
• To support the regional DPC Manager in setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives
• To formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets
• Identify possible areas to improve sales of adidas products on our digital partner accounts' websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion
• Pilot new initiatives together with our local Digital and partners and manage all other stakeholders involved, taking ownership for successful pilot implementation
• Collaborate with DPC Analytics – Performance Testing to define KPIs for successful proof-of-concept and measure uplift
• Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising
• Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap