Assistant Digital Marketing Manager at Waldorf Astoria Dubai International Financial Centre

EOE/AA/Disabled/Veterans

What are we looking for

An Assistant Digital Marketing Manager for the Waldorf Astoria Dubai International Financial Centre is always working on behalf of our Guests and working with other Team Members. To successfully fill this role you should maintain the attitude behaviours skills and values that follow:

Team player with a Positive attitude strong interpersonal and communication skills.
Strong organizational skills with the ability to work independently
Flexibility to adapt to changing business needs and priorities.
Strong understanding of OTA platforms third-party apps and luxury brand representation online.
Proficient in digital marketing tools: Meta Ads Google Ads programmatic advertising platforms and SEO tools.
Hands-on experience with website management CMS Google Analytics Google Search Console and content gateways.
Knowledge of SEO on-page and technical optimization and online user experience.
Ability to analyze digital campaigns track ROI and provide actionable insights.
Project management skills for planning and executing digital campaigns and website updates.
Strong attention to detail and ability to produce high-quality digital content.
Self-motivated highly enthusiastic and able to adapt to industry trends and emerging digital technologies.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

Previous experience in a luxury hotel in the UAE

What will it be like to work for Waldorf Astoria Hotels & Resorts

Waldorf Astoria provides guests the exceptional environment and the personalised attention of True Waldorf Service that creates a singular experience. If you understand the value of personalised attention and know how to treat even the most extraordinarily different experiences with the same rich level of customer service you may just be the person we are looking for!

The Assistant Digital Marketing Manager leads the digital vision of Waldorf Astoria Dubai International Financial Centre transforming strategy into impactful campaigns that drive visibility performance and revenue. As part of an award-winning Forbes Five-Star luxury property this role ensures that every digital initiative reflects the sophistication and prestige of the brand positioning the hotel as a leader in luxury hospitality.

What will I be doing

The Assistant Digital Marketing Manager drives the digital presence of Waldorf Astoria Dubai International Financial Centre transforming strategy into impactful campaigns that inspire engage and deliver results. This role leads the hotels digital vision enhancing visibility performance and revenue across every online channel. Reporting to the Director of Marketing & Communications the role takes full ownership of digital performanceexecuting strategy optimizing campaigns and ensuring every initiative reflects the brands Forbes Five-Star positioning. Working closely with the Commercial team the Assistant Digital Marketing Manager shapes commercial outcomes through data-driven strategies bold performance marketing and compelling content.

As an Assistant Digital Marketing Manager you will be responsible for performing the following tasks to the highest standards:

OTA & Distribution Management
Oversee content and performance across Expedia TripAdvisor Sojern Sabre Hilton Elevate meta-search channels and associated apps.
Ensure all listings reflect accurate information updated imagery and consistent luxury brand representation.
Support the Commercial team in monitoring promotions and rate strategies to maximize visibility and bookings.

Website & Content Management
Maintain and update the hotel website apps and digital platforms including Content Gateway ICE Portal SevenRooms Simplify digital screens and gift certificate portals.
Ensure all content photography and offers meet brand standards and are updated regularly.
Support digital storytelling through imagery copy and layouts that align with luxury positioning.

SEO & Search Performance
Implement on-page and technical SEO practices to strengthen website visibility and improve search rankings.
Use Google Search Console and other tools to monitor keyword performance and optimize user pathways.
Coordinate with the Marketing team to integrate SEO best practices into campaigns and website content.

Analytics & Reporting
Track digital performance using Google Analytics Search Console and internal dashboards.
Prepare reports on ROI website performance OTA traffic and digital campaign results.

Paid Media & Advertising
Execute paid media campaigns across Meta Ads Google Ads and programmatic platforms.
Monitor budget spend targeting accuracy and campaign effectiveness to maximize ROI.
Support creative development for digital ads to ensure alignment with luxury branding.

Market Insights
Monitor competitor activity across OTAs websites and paid media.
Stay updated on digital marketing trends within the luxury hospitality sector.
Provide recommendations to improve the hotels online presence and guest engagement.