Complex Senior Marketing Executive
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
POSITION SUMMARY
The Executive of eCommerce and Digital sits at the intersection between Marriott Internationals eCommerce marketing and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales marketing and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels ( multilingual global sites OTAs meta search sites search engines and other eMarketing vehicles). This role will work on behalf of properties to increase revenue grow market share and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels providing local area and countrywide insight to enhance their digital experience. To this end he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on and appropriate inlanguage global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and wouldbe customers with targeted messaging thats relevant onbrand and genuinely engaging. From time to time this role also provides eCommerce communication training
CORE WORK ACTIVITIES
Area Digital and eDistribution Strategy
Advises hotels on appropriate onstrategy eCommerce priorities and tactics
Reviews hotel progress against established goals periodically provides reporting and analysis and troubleshoots performance issues
Manages budgets for the cluster/hotels for eCommerce activities
Collaborates closely with Directors of Field Marketing (DFMs) and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
Digital Acquisition Marketing
Coordinates of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
Manages the PLUS Platform for participating hotels in the area/cluster
Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g. loading Hotel Website deals Group Deals Group Value Dates email marketing and affiliate marketing)
Assures that hotel websites on and global sites are fully optimized to maximize traffic from search engines
Identifies hotelspecific online digital activation needs (e.g. local channels to focus marketing efforts through)
Hotel Web Site Content Optimization
Conducts regular audits of and individual Hotel Websites to ensure each hotel is optimized for high quality custom images content links and accurate translations; works with hotels on corrective action where necessary
Serves as the EPIC/Vignette administrator for the hotel(s)
Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa Golf Food & Beverage and weddings
Manages the pullthrough and activation of key corporate eCommerce projects (e.g. new Hotel Websites new field SEO service and similar corporate eservices)
Uses B2B etools to grow online bookings for Group and Corporate business in cluster hotels
Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets
OTAs and Meta Search Channel Optimization
Ensures that all hotels within their region/cluster are participating in relevant approved echannels
Regularly audits content images and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections
Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter Expedia TravelAds etc.
May also comanage softdollar marketing budget for domestic OTAs with the AP eDistribution Team
Builds strong domestic relationships with the top 23 OTA partners
Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels
Marketing and Communication Partnership
Assists in the development and of the cluster marketing plan (e.g. retargeting campaign OTA marketing etc.
Develops the offer landing page on for cluster offers
Identifies and obtains and OTA marketing and merchandising placements as appropriate
Creates minisites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)ducation reporting and analysis to digital and marketing teams on property.
PREFERRED QUALIFICATIONS
Education: High school diploma or G.E.D. equivalent.
Related Work Experience: At least 1 year of related work experience.
Supervisory Experience: No supervisory experience.
License or Certification: None
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Senior IC
نوع التوظيف
