Performance Marketing Specialist
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Job Description
This is a remote position.
Mumzworld is a leading dynamic and highly respected e-commerce enterprise based in the Middle East. With a robust portfolio of products and services we are poised to redefine the online retail landscape. Our mission is to provide unparalleled customer experiences leveraging cutting-edge technology and innovative marketing strategies.
We are looking for a results-driven Performance Marketing Specialist with proven expertise in Google Ads particularly Search and Performance Max (PMax) campaigns tailored for the e-commerce and retail industry. This role requires a minimum of 4 years of hands-on experience in managing and optimizing performance marketing campaigns focused on customer acquisition ROAS and full-funnel growth.Google Ads lifecycle from feed management and Google Merchant Center setup to campaign execution creative strategy and ongoing performance optimization.
The ideal candidate will be a data-led creatively strategic thinker who can manage the entire Google Ads lifecycle from feed management and Google Merchant Center setup to campaign
Owning and leading all Google Ads campaigns with a focus on Search Performance Max and Shopping to drive measurable growth in customer acquisition and revenue.
Managing and optimizing Google Merchant Center and product data feeds to ensure seamless ad delivery and high campaign quality scores.
Developing and leading creative conceptualization for Google Ads assets in collaboration with content and design teams ensuring performance-oriented creative output.
Executing continuous testing and optimization across bidding strategies audience segmentation ad copy and creatives.
Analyzing campaign performance using Google Ads GA4 and MMPs (such as Appsflyer or Adjust) to generate insights and actionable recommendations.
Working cross-functionally with product merchandising and marketing teams to align campaigns with promotions inventory and seasonal trends.
Identifying new opportunities across Google s ad ecosystem and stay ahead of platform updates industry benchmarks and best practices.
Requirements
Minimum 4 years of hands-on experience managing and scaling Google Ads campaigns (Search and PMax) for e-commerce or retail brands (mandatory).
Strong expertise in Google Merchant Center product feed management and shopping campaign strategy.
Demonstrated ability to lead the creative process from ideation to execution with performance as the core objective.
Solid understanding of paid media platforms such as Meta TikTok Snapchat with the ability to integrate multi-channel insights.
Experience with MMPs (e.g. Appsflyer Adjust) and analytics tools like GA4.
Strong analytical skills with the ability to translate data into strategic action.
Excellent collaboration and communication skills to work with cross-functional teams.
Qualification Minimum 4 years of hands-on experience managing and scaling Google Ads campaigns (Search and PMax) for e-commerce or retail brands (mandatory). Strong expertise in Google Merchant Center, product feed management, and shopping campaign strategy. Demonstrated ability to lead the creative process from ideation to execution with performance as the core objective. Solid understanding of paid media platforms such as Meta, TikTok, Snapchat with the ability to integrate multi-channel insights. Experience with MMPs (e.g., Appsflyer, Adjust) and analytics tools like GA4. Strong analytical skills with the ability to translate data into strategic action. Excellent collaboration and communication skills to work with cross-functional teams.
Employment Type
Full Time
