Subscription Revenue Operations Manager
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Job Description
Job Description
The Revenue Operations Manager will lead the development of our Safety & Technology plans and emerging services transforming GMs in-vehicle connectivity innovations into revenue-generating opportunities. This role sits at the intersection of sales strategy and personalized communications responsible for developing and executing initiatives that drive subscriber acquisition retention upgrades and reactivations. The candidate will own all 1:1 direct communications (email WhatsApp in-app etc.) collaborating closely with CRM content analytics product and commercial teams to create and manage customer journeys that convert retain and grow customer value. The Revenue Operations Manager will manage a team focused on the performance of every customer interaction and value proposition across the lifecycle from vision to execution. This includes customer acquisition post-trial retention churn reduction and product engagement with channel implementation across email direct mail SMS in-app in-vehicle and 1:1 paid media as well as Dealer programs. The role requires agility innovation and a growth mindset serving as the single point of contact between GM and agency partners for all Subscription and Revenue generation activities. The manager will work closely with Data & Analytics to understand member behavior and optimize offers for positive return ultimately responsible for revenue generation and target achievement.
- Lead 1:1 subscription marketing communications and initiatives reporting to the Head of Marketing
- Achieve business KPIs for acquisition retention and churn
- Develop and execute subscription revenue strategies across acquisition retention and reactivation
- Analyze revenue performance to identify growth opportunities
- Define and iterate pricing structures promotional tactics and bundling offers
- Own and optimize key revenue KPIs (CLV ARPU churn rate conversion rates)
- Collaborate with sales and product teams on revenue-driving initiatives (free trials upgrades win-back campaigns)
- Initiate CRM/SRM strategies for personalized communication
- Develop strong customer relationships using data analytics and technology
- Manage cross-channel campaigns (Email Direct Mail SMS In-App In-Vehicle 1:1 Media)
- Develop customer journeys for acquisition retention upsell/cross-sell winback engagement loyalty and promotions
- Use behavioral and transactional data for precise audience targeting
- Monitor and report on campaign performance metrics
- Identify and address drop-off points in customer journeys
- Ensure compliance with data privacy laws (GDPR SPAM etc.)
- Partner with internal teams (Field/Sales Finance Brand Digital Marketing Product Marketing CX) and external agencies
- Lead campaign creation from concept to execution
- Foster a performance-based iterative culture for customer experience improvement
- Manage agency relationships performance budgets and contracts
- Drive internal awareness and construct 90-day rolling communication plans
- Motivate agencies for efficient and effective work delivery
- Forward-looking performance marketer excelling in fast-paced innovative environments
- Strong cross-functional collaboration and adaptability to change
- Proven track record in leading innovative performance-driven digital-first campaigns
- Strong leadership skills able to set and lead high-performing teams
- Proficient in modern marketing tools data analysis 1:1 and addressable technologies AI/ML and digital channels
- Strategic thinker with exemplary problem-solving and organizational skills
- Excellent communicator with executive presentation skills
- Strong discipline execution and performance management
- Experience developing and leading agency teams mentoring junior talent
- Ability to identify issues/opportunities and develop actionable solutions
- 7 years of SRM or digital marketing experience preferably in subscription marketing and revenue generation
- Expertise in integrated/automated marketing campaigns segmentation strategies and data-driven initiatives
- Experience in technology brand marketing systems analysis/design/UX and agency management
- Strong financial and performance management skills
- Proven ability to lead cross-functional teams and manage complex projects
- People leadership ability to influence without authority and interest in mentorship and individual development
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Manager
Employment Type
Full-Time
