Brand and Communications, Sr. Manager

Position Overview

The Brand and Communications Sr. Manager at STARZPLAY will be responsible for developing and executing comprehensive brand strategy public relations partnerships and content marketing initiatives. This role will ensure STARZPLAY maintains its position as the leading SVOD platform in the MENA region by building brand equity driving engagement and creating compelling communications across all platforms.

Key Responsibilities

• Continue to develop and implement STARZPLAYs brand strategy and positioning across the MENA region
• Lead and manage teams responsible for PR partnerships influencer marketing and content marketing
• Oversee the planning and execution of brand campaigns ensuring consistency across all touchpoints
• Develop and maintain strategic partnerships with media companies content creators and influencers to extend brand reach
• Build and execute an impactful PR strategy to generate positive media coverage and increase brand awareness
• Create and implement content marketing strategies that drive engagement and support subscriber acquisition
• Manage influencer relationships and campaigns to promote STARZPLAY content and offerings
• Collaborate with content acquisition teams to develop marketing strategies for new shows and movies
• Work closely with the Head of Growth to ensure brand initiatives support overall business objectives
• Oversee social media strategy to build community engagement and strengthen brand loyalty
• Develop and manage crisis communication strategies when needed
• Monitor brand performance metrics and adjust strategies accordingly
• Present brand performance and strategic plans to senior leadership

Required Qualifications

• Bachelors degree in Marketing Communications Public Relations or related field; MBA preferred
• 8 years of experience in brand management communications or marketing with at least 3 years in a leadership role
• Proven track record of building successful brands preferably in media entertainment or technology sectors
• Experience developing and executing integrated marketing communications strategies
• Strong background in PR partnerships influencer marketing and content marketing
• Proficiency with social media management and analytics platforms (Sprinklr Khoros Hootsuite Sprout Social)
• Experience with media monitoring and PR analytics tools (Meltwater Cision Talkwalker)
• Knowledge of brand health tracking tools and methodologies
• Experience with content management systems and digital asset management platforms
• Handson experience with influencer relationship management platforms and campaign analytics
• Proficiency with reporting tools to measure and communicate brand performance metrics
• Experience managing and mentoring a team of marketing professionals
• Excellent project management skills with ability to handle multiple projects simultaneously
• Creative thinker with strong storytelling abilities
• Exceptional verbal and written communication skills
• Strong presentation and interpersonal skills for engaging with media partners and stakeholders

Preferred Qualifications

• Experience in the SVOD/OTT industry or entertainment sector
• Knowledge of the MENA media landscape and consumer preferences
• Experience with entertainment or content marketing
• Understanding of Arabic language and cultural nuances across the MENA region
• Background in digital marketing and social media strategy
• Experience working in a fastpaced highgrowth technology company
• Proficiency with SEO tools and content performance analytics (SEMrush Ahrefs BrightEdge)
• Experience with email marketing platforms and campaign analytics
• Knowledge of competitive intelligence tools and methodologies
• Familiarity with audience segmentation and targeting tools
• Experience with video content performance analytics
• Understanding of data privacy regulations and their impact on marketing strategies

About STARZPLAY

STARZPLAY is the leading subscription videoondemand (SVOD) service across the Middle East North Africa and Pakistan delivering a premium mix of Hollywood blockbusters exclusive original productions Arabic series popular Turkish dramas live sports and familyfriendly programming.
With strategic partnerships including major global studios such as Warner Bros. Disney Paramount Sony Lionsgate AMC BBC Falcon Films and Image Nation Studiosits primary production partner for STARZPLAY Originalsthe platform offers an extensive library tailored specifically to regional tastes. STARZPLAY also provides toptier Turkish content through collaborations with MADD TV TRT and ATV and showcases elite live sports coverage including Italian Serie A Dutch Eredivisie UFC cricket rugby boxing golf and basketball.

With over 2.5 million subscribers and more than 18 million app downloads STARZPLAY is continually reshaping the digital entertainment landscape. The platform delivers highquality streaming in HD and 4K on smart TVs gaming consoles and IPTV services complemented by userfriendly iOS and Android apps supporting offline viewing. Leveraging advanced AIdriven recommendations and interactive offeringsincluding Fantasy Sports gaming STARZ ON (adsupported free streaming) and STARZPLAY Store (premium content rentals and purchases)STARZPLAY ensures a personalized entertainment experience for every viewer.

This position can be based in Dubai or our Abu Dhabi office and will report directly to the SVP of Growth at STARZPLAY. STARZPLAY offers competitive compensation packages growth opportunities in a dynamic industry and the chance to be part of the regions leading entertainment platform.
STARZPLAY is an equal opportunity employer committed to diversity and inclusion in the workplace.

Required Experience:

Senior Manager