VIP Institutional Marketing Lead
Posted on :
06-04-2025
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1 Vacancy
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Job Description
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100 countries for our industryleading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digitalasset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
VIP & Institutional Marketing Lead
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 260 million people in 100 countries for our industryleading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digitalasset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
The Team
Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants including; individual traders Highfrequency trading (HFT) and proprietary trading firms hedge funds asset managers and family offices market makers and brokers investment banks corporations fintech firms and more. The VIP Marketing Team is responsible for elevating the brands visibility and engagement across global markets by developing strategic marketing campaigns managing communications and enhancing user experiences through performance and product marketing initiatives.
Responsibilities
- Lead overall VIP & Institutional marketing planning and to solidify Binances brand visibility as a leader in digital assets for institutional clients and VIP users.
- Develop and execute highimpact gotomarket (GTM) strategies for product launches targeting institutional clients and VIP users collaborating with crossfunctional teams like Product Sales Legal PR and etc.
- Drive social media growth on X and LinkedIn managing social strategies maintaining a refined social calendar and strengthening VIP community engagement.
- Oversee ideation and planning for offline event activations supporting the development of product marketing materials agenda creation and liaising with key stakeholders for flagship events.
- Integrate lifecycle marketing paid ads and SEO strategies into the broader VIP growth strategy to enhance client engagement and drive retention.
- Develop educational material and a library of sales enablement material support PR strategy and requirements.
Requirements
- 810 years of experience in marketing with a focus on product marketing in either the traditional finance and/or crypto industry.
- Proven track record in developing and executing gotomarket strategies and highimpact marketing campaigns targeting institutional users.
- Strong understanding of the digital asset space including products and services tailored to institutional investors with a deep understanding of market trends competitive landscape and client needs.
- Excellent communication and interpersonal skills with the ability to work effectively across global teams and manage relationships with senior stakeholders.
- Experience with social media management and growth strategies with a focus on driving engagement and building a community.
- Strong data analysis and reporting skills with the ability to leverage insights from campaign performance to optimize marketing efforts and measure ROI.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with worldclass talent in a usercentric global organization with a flat structure
Tackle unique fastpaced projects with autonomy in an innovative environment
Thrive in a resultsdriven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Workfromhome arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Employment Type
Full-Time
Key Skills
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