Marketing Senior Associate

responsibilities:

• Abide and follow the brand of PwC Middle East in the region and ensure that the work is aligned on the overall corporate brand identity

• Work with the Legal Business Leaders to execute marketing plans

• Liaise with the Industry Marketing Managers to highlight PwC Legal in our key industries

• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning

• Work on delivering events (in person/hybrid/virtual) in compliance with ongoing COVID-19 restrictions and protocols, and liaise with the Middle East Events team on bigger marketing events

• Work closely with the creative design teams and agencies on contracted creative production Internal Process

• Implement the regional marketing plan for PwC Legal Middle East

• Implement marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network

• Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans

• Work with the PR & Communications Team to drive key messages and increase brand coverage in the market ensuring good presence in key publications

• Measure the effectiveness of marketing campaigns and produce updated reports Learning & Growth

• Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities

• Implement marketing training opportunities for partners and teams

• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

• Support the team in providing the external communication support for campaigns

• Work closely with the PR team in arranging and staffing media interviews, when needed

• Draft monthly client newsletter that is sent out to clients Internal Communications

• Support with local communications initiatives

• Responsible for all internal & external Communications for PwC Legal Financial :

• Help to manage the budget for PwC Legal

• Ensure cost efficiency of all marketing activities