Account Manager

RESPONSIBILITIES:

• Plans, leads and executes E-JBP with key online players
• Consults and provides insights to brand teams when building E-trade plan by key player
• Negotiates and secures top exposures/ activations based on E-Trade plan and ensures proper and timely implementation
• Drives relationship with partners to ensure synergies between the brand’s own digital activities and those of the retailers’
• Works closely with marketing to define the consumer experience and e-merchandising
• Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies
• Ensures (along with OBM) that the brand presence and journey online is consistent with overall brand standards and strategy
• Analyzes and monitors monthly performance by partner, and identifies risks/ opportunities and proposes a corresponding action plan
• Identifies new E-commerce trends and opportunities for business growth and implements action plans
• Oversees the Brand’s online sales. Monitors online sell-in & sell-out excellence and assigned targets