Digital Marketing Executive - Beauty
Posted on :
12-08-2021
Employer Active
1 Vacancy
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Job Description
- Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)
- Work closely with the eCommerce Department for online campaigns
- Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
- Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
- Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)
- Maintain our social media presence across all digital channels
- Optimise the advertising campaigns strategy with focus on conversion and lead generation
- Plan, execute, and measure experiments and conversion tests
- Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers
- Analyse online customer knowledge and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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