Chief Marketing Officer (CMO)

Your Responsibilities

• Define business growth methodologies and digital marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies to support the company’s overall plans and objectives.
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
• Taking the lead on the client division plan and develop smart attribution modeling, ensuring to reach the right audience with the right message through the right channel, at the right time
• Keeping the data and analytics at the core of every decision
• Lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs
• Collaborating with and leveraging the tech team (product, engineering and data science team) to create differentiated solutions to aid performance media and new innovations across marketing technology

Your Qualifications

• Proven experience as chief marketing officer or similar role
• Must have experience in a Hyper Growth eCommerce, digital marketing or an analytics role, analyzing data sets and synthesizing insights into actionable recommendations
• Proven experience in creating efficient strategies and business plans for all marketing facets
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital and non-digital channels
• A leader with both creative and analytical capabilities