PR Marketing Executive
Posted on :
25-10-2024
Employer Active
1 Vacancy
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Job Description
- Write press announcements whether long or short form for various business needs
- Correspond with traditional media and social influencers evaluate media exposure opportunities
- Organize media experiences such hotel stays dining and spa experiences
- Monitor review and report on all marketing and PR activity and results
- Monitor competitor sets press coverage and social media within the destination
- Maintain an excellent relationship with the relevant appointed agencies media Accor regional office and suppliers
- Manage hotel communications including signage for public spaces and drafting inroom guest letters
- Weekly summary of press coverage for internal distribution
- Coordinate professional video and photography shoots as needed (influencer media fashion shoots)
- With the assistance of PR or Marketing Manager brief media plans write creative briefs and retouching briefs
- Update content on the property website press room and image library partner websites
- Ensure that all hotel promotions advertising and collateral are in keeping with Raffles standards and brand image and reflect the highest level of professionalism in content and presentation
- Be a brand ambassador of Raffles at all times both in and out of the hotel and on personal social media accounts.
- Manage the supply chain and timelines of PR projects including costs design and copy
- Support the marketing department with administrative tasks such as creating purchase orders (PO) invoicing and raising complimentary forms in internal finance systems
CONTENT & SOCIAL MEDIA :
- Shoot and edit photos and videos for internal communication platforms
- To be proficient in Photoshop Adobe Premiere Pro or FinalCut Pro X (desirable but not a must)
- Come up with content ideas to highlight various services and products
- Should have excellent verbal and written English
- Thorough understanding of the hospitality public relations environment and its evolving shape. Awareness of the latest tools platforms and best practices.
PERSONAL ATTRIBUTES :
- Excellent understanding of luxury market
- Excellent understanding of all hotel departments
- Professional presentation skills
- Analytical capabilities required
- Must have strong interpersonal skills with attention to details
- Strong written and verbal communication skills
- Problem solving skills
- Selfmotivated creative and confident
- Ability to meet deadlines consistently
- Proactive and taking initiative
- Must be organized and ability to work and follow systems and procedures
- Must be adaptable to change of strategy ideas systems etc.
- Must be guest service oriented
- Proficiency in organizational planning with the ability to multitask
Qualifications :
- Minimum 1year experience in public relations or related professional area
- An experienced communications expert a dynamic and selfdriven creative individual
- Strong luxury hotel background or luxury lifestyle brand background is preferred
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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