Senior English Copywriter

Roles and responsibilities

The Property Finder team is looking for a Senior English Copywriter who will be responsible for concepting, writing, and helping produce brand and campaign solutions for all levels of creative and marketing projects developed in our in-house agency.

Key Responsibilities:

• Deliver strategically sound thinking and high-quality copywriting across all the brand’s channels, including social media, e-commerce, videos, and product naming.
• Provide fresh creative thinking and high-level concepts across all company needs.
• Demonstrate a mastery of English grammar and syntax.
• Develop verbal campaign elements using scripts, headlines, copy etc.
• Brainstorm ideas with members of the creative team.
• Remain current with the latest communication trends.
• Contribute to the creation of work that is aligned with our brand persona and ToV
• Creatively communicate our brand promise to our two very distinct target audiences (real estate brokerages and home seeking consumers)
  

The Person

Desired Qualifications:

• BA/BS in Business, Marketing, Communication, Journalism, Art
• 7+ years of experience; preferably in the advertising industry
• An online portfolio that demonstrates copywriting and conceptual thinking
• Hands-on experience in creating attention-getting, successful brand campaigns with multiple touchpoints
• An ability to execute against Brand Guidelines and brand persona
  

Other Capabilities:

• This is someone who believes in Property Finder’s overall proposition and how to properly articulate that to stakeholders, resulting in on-brand creativity across the company.
• The ability to strengthen relationships between the marketing department and Property Finder’s other mission-critical internal departments.
• A selfless team-first mentality, helping to develop creative and leadership skills among all team members.

Desired candidate profile

• Writing and Grammar

  • Strong command of the English language, with an emphasis on grammar, punctuation, and sentence structure.
  • Ability to adapt writing style for different audiences, tones, and purposes, from formal to conversational.

• Creativity and Imagination

  • A creative mindset to come up with fresh, original ideas that capture attention and keep readers engaged.
  • Ability to write compelling headlines, taglines, and calls to action that prompt the reader to take action.

• SEO (Search Engine Optimization)

  • Knowledge of SEO principles, including keyword research, on-page SEO, and content optimization, to help content rank better in search engines.
  • Ability to naturally integrate keywords into copy without sacrificing readability or quality.

• Research and Industry Knowledge

  • Strong research skills to gather information on various topics, products, and audiences.
  • Understanding of different industries and the ability to write authoritative and credible copy for a wide range of subjects.

• Attention to Detail

  • A keen eye for detail to ensure the accuracy of the information, as well as consistency in style, tone, and branding across all copy.
  • Editing and proofreading skills to catch errors before publishing or submitting content.

• Adaptability

  • Flexibility to adjust writing style based on the needs of different projects or clients, whether it’s a formal white paper, a friendly blog post, or a catchy ad.
  • Ability to write for various formats, including long-form content, short-form ads, scripts, social media posts, etc.

• Brand Voice Development

  • Ability to understand a brand's identity and tone, ensuring all content is aligned with the brand’s message and personality.
  • Consistency in maintaining the brand voice across different marketing channels.

• Persuasive Writing and Copywriting

  • Crafting content that motivates the reader to take action, such as making a purchase, signing up for a newsletter, or clicking through to another page.
  • Understanding of consumer psychology and how to use language to influence behavior.

• Time Management

  • The ability to handle multiple projects and meet deadlines consistently.
  • Efficient time management to balance creativity with the need for timely delivery.

• Collaboration

  • Collaboration with other departments (e.g., marketing, design, and sales teams) to align copy with broader campaigns.
  • Ability to take constructive feedback and revise content accordingly.