Area Manager

Roles and responsibilities

• Operational Management

  • Oversee daily operations across multiple locations within a designated geographic area.
  • Ensure that all locations are adhering to company policies, procedures, and operational guidelines.
  • Develop and implement strategies to improve operational efficiency and ensure high-quality service delivery.

• Team Leadership and Management

  • Supervise, train, and develop managers or supervisors within the region to ensure they are meeting performance expectations.
  • Motivate teams to achieve targets, maintain high standards of service, and ensure employee satisfaction.
  • Conduct regular performance reviews, providing feedback and coaching to ensure ongoing improvement.
  • Hire, onboard, and provide ongoing training for staff as needed.

• Sales and Revenue Growth

  • Monitor sales performance and implement strategies to drive revenue growth within the area.
  • Work closely with store or branch managers to set sales targets, review performance, and ensure targets are met.
  • Analyze sales data and develop action plans to address underperforming locations.

• Customer Experience and Satisfaction

  • Ensure high levels of customer satisfaction across all locations by monitoring feedback, addressing concerns, and ensuring the quality of service.
  • Resolve customer complaints or issues that cannot be handled at the store level, escalating matters as necessary.
  • Implement and monitor customer service policies to improve the overall customer experience.

• Budgeting and Financial Management

  • Develop and manage budgets for the area, ensuring that costs are controlled, and resources are allocated efficiently.
  • Monitor and analyze financial performance, identifying areas for cost savings and revenue generation.
  • Ensure that each location within the area is operating within the financial guidelines and meeting profitability targets.

• Performance Monitoring and Reporting

  • Track key performance indicators (KPIs) for each location and the overall area, reporting results to senior management.
  • Identify areas of underperformance and take corrective action as necessary.
  • Prepare regular reports on operational performance, sales, and employee progress, and present findings to higher management.

Desired candidate profile

The Area Manager is the direct manager of store managers of their area (typically comprising 7 to 10 stores). The role holder has decision-making responsibilities concerning everyday business issues. Area managers are also responsible for assessing financial and administrative processes in the stores. The role holder should understand trends and be efficient with visual merchandising.

ROLE PROFILE

• Guarantee with the store manager, the respect of advertising plans and rules of communication, and excellent experience offered to customers in the stores.
• Analyse the budget and profitability through cost-effective methods.
• Ensure merchandise assortment, availability and planograms are following the implementation plan.
• Ensure implementation of hygiene audit, import order, leaflet promotion, margins of the stores, inventory report, waste analysis etc.
• Stay informed about competitor activities and take appropriate measures if necessary.
• The responsibility of the Profit and loss of its stores, with a specific focus on the sales, margin (+ waste/shrinkage), staff cost and expenses.
• Sets appropriate control mechanism to ensure budget compliance and take corrective measures when necessary.
  

Requirements

• Bachelor’s degree in Management.
• 5+ Years in FMCG stores’ operations.
• Full professional proficiency in English.
• Stong Communications skills.
• Stong Analytical skills.