Senior Sales Manager

Roles and responsibilities

Senior Sales Manager

A Senior Sales Manager is responsible for leading and overseeing the sales strategy and team within an organization. This role requires a combination of strong leadership, strategic thinking, and in-depth market knowledge. The Senior Sales Manager is tasked with driving sales growth, developing key customer relationships, and ensuring that the sales team meets or exceeds revenue targets.

Key Responsibilities

Sales Strategy and Planning

• Develop and implement comprehensive sales strategies to achieve business goals and increase revenue.
• Analyze market trends, competitor activities, and customer needs to identify new sales opportunities.
• Create short- and long-term sales plans, setting measurable targets for the sales team.
• Collaborate with senior management to align sales strategies with company objectives and goals.

Team Leadership and Development

• Lead, manage, and motivate a sales team, ensuring they are equipped to meet performance targets.
• Provide coaching, mentorship, and training to sales staff, fostering a high-performance culture.
• Conduct regular performance reviews and implement development plans for team members.
• Establish clear roles, responsibilities, and expectations within the sales team to drive accountability.

Sales Performance Management

• Monitor team performance, track key sales metrics, and adjust strategies as needed to meet objectives.
• Set individual and team targets, ensuring alignment with broader company goals.
• Regularly review sales reports and analytics to assess progress and make data-driven decisions.
• Address performance issues, provide constructive feedback, and implement corrective actions when necessary.

Customer Relationship Management

• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Oversee the development and execution of tailored sales pitches and proposals for major clients.
• Ensure high levels of customer satisfaction by addressing concerns and ensuring timely follow-up.
• Negotiate contracts, pricing, and terms of agreements with clients, ensuring mutually beneficial outcomes.

Cross-Functional Collaboration

• Work closely with marketing, product, and customer service teams to ensure that the sales team has the support and resources needed to succeed.
• Provide insights and feedback from customers to influence product development, marketing campaigns, and other business strategies.
• Collaborate with finance and legal departments on pricing strategies, contract terms, and credit management.

Market and Industry Analysis

• Keep up-to-date with industry trends, emerging markets, and competitor activities to remain competitive.
• Conduct regular market research to identify new opportunities and inform sales strategies.
• Attend industry events, conferences, and networking functions to stay connected with key players in the market.

Reporting and Forecasting

• Prepare regular sales forecasts, reports, and presentations for senior management, providing insights into sales performance and market conditions.
• Analyze sales data to identify patterns, trends, and potential areas of improvement.
• Ensure the accuracy and timeliness of all sales reports, providing actionable insights for strategy refinement.

Desired candidate profile

As a Sales Manager, you will play a vital role in achieving monthly sales targets, managing showroom operations, and motivating your team to excel. This is your opportunity to drive performance, lead a dynamic team, and make a significant impact in the automotive industry.

Key Responsibilities:

• Achieve monthly targets in volume, profit, CSS scores, prospecting, test drives, and closure rates.
• Implement and oversee a structured sales process for the team, from prospecting to follow-up.
• Ensure compliance with company sales policies and procedures.
• Lead, train, and motivate sales employees to achieve and exceed targets.
• Stay updated on vehicle USPs and ensure effective presentation by the team.
• Analyze competitors’ product offerings and adapt strategies accordingly.
• Assist in car ordering, promotional displays, and marketing coordination.
• Evaluate employee performance and identify training needs.
• Prepare daily reports on sales activities, showroom traffic, and stock updates.
• Coordinate with internal and external stakeholders, including marketing, finance, and suppliers.