Senior Marketing Officer

Roles and responsibilities

Senior Marketing Executive will be responsible for driving brand awareness and growth for our sports retail brands. This includes identifying strategic opportunities, facilitating impactful marketing activations, and enhancing customer engagement to increase foot traffic and conversion rates. The role will focus on executing targeted campaigns and initiatives that elevate the brand experience and drive measurable results for diverse Sports brands.

Job Description:

• Supports the function to network, build relationships, and partner with internal and external stakeholders for the purpose of promoting the brand
• Researches and identifies potential activations to act as a brand influencer and play a role in representation of Sports brands.
• Works closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
• Works with cross-functional teams in a fast-paced environment with multiple deadlines to create relevant and versatile activations, content to engage target audiences, promote our brand and drive engagement.
• Maintains records related to marketing expenses and regularly updates management on budget expenditure and overall costs.
• Gathers all requirements and feedback from malls and ensures prompt communication to the relevant internal functions.
• Acts as a main point of contact between Sun & Sand Sports and the brands for any related matters and ensures escalation of any issues to the management whenever required
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives
• Assists the functions to prepare regular reports and analysis on return on investment (ROI)
  

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Desired candidate profile

1. Marketing Strategy Development

• Strategic Planning: Lead the creation and execution of the marketing strategy for the company, aligning it with business goals and objectives.
• Market Research: Conduct market research to identify new opportunities, customer preferences, and competitive insights. Use data to inform decision-making and refine strategies.
• Brand Positioning: Develop and maintain brand positioning, ensuring that the company’s messaging resonates with the target audience and stands out in the marketplace.

2. Campaign Management and Execution

• Campaign Planning: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, television, and events.
• Budget Management: Manage the marketing budget, ensuring that campaigns are delivered within financial parameters and delivering a return on investment (ROI).
• Content Strategy: Supervise content creation and ensure that all marketing materials are aligned with the brand’s voice and objectives.
• Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, email marketing, and social media strategies to engage customers and drive conversions.

3. Team Leadership and Development

• Team Management: Lead and mentor the marketing team, providing direction, guidance, and support in the execution of marketing campaigns and initiatives.
• Collaboration: Work cross-functionally with other departments, such as sales, product development, and customer service, to ensure alignment on marketing strategies and business goals.
• Talent Development: Identify skill gaps and opportunities for professional development within the team, fostering a culture of continuous learning and growth.

4. Data Analysis and Reporting

• Performance Tracking: Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns. This includes tracking ROI, customer acquisition costs, engagement metrics, and more.
• Market Insights: Provide actionable insights from data analysis to refine marketing strategies and improve campaign effectiveness.
• Reporting to Leadership: Provide regular updates to senior leadership on marketing performance, key results, and any adjustments needed to meet business objectives.

5. Customer Engagement and Relationship Building

• Customer Insights: Develop strategies based on customer insights, feedback, and behavior to improve customer engagement and retention.
• Customer Experience: Work closely with other departments to ensure a seamless customer experience across all touchpoints, from online interactions to post-purchase support.
• Loyalty Programs: Create and manage customer loyalty programs to build long-term relationships with customers and enhance brand loyalty.

6. Brand and Reputation Management

• Public Relations: Oversee public relations efforts, managing the company’s reputation in the media and ensuring consistent and positive brand messaging.
• Crisis Management: Develop and execute strategies for managing the company’s reputation in the event of a crisis or negative publicity.
• Event Management: Plan and execute company events, product launches, or sponsorships to enhance brand visibility and engage with target audiences.