Marketing Specialist
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Job Description
As a Digital Marketing Specialist you will play a key role in advancing one of the prestigious culinary academy missions in Saudi Arabia by creating impactful digital marketing strategies. Working within a passionate and dynamic Business Development Team your expertise will help promote the academys vision and initiatives to diverse audiences. Through innovative content creation and digital campaigns you will contribute to a larger effort to drive positive social change and educational excellence.
Key Knowledge Skills and Behaviors
Knowledge: Expertise in digital marketing techniques social media management and SEO.
Skills: Excellent digital content creation analytical and communication skills.
Behaviors: Creative adaptive datadriven and teamoriented.
Key Responsibilities
Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy in alignment with the academys vision mission and strategic objectives.
Content Creation: Generate relevant and engaging digital content for the academys various online platforms including the website social media email marketing and other digital channels.
Social Media Management: Manage and expand the academys presence on social media platforms such as Instagram Twitter and LinkedIn.
SEO and SEM: Optimize the academys online visibility through effective Search Engine Optimization (SEO) practices and manage Search Engine Marketing (SEM) campaigns.
Email Marketing: Plan and execute email marketing campaigns to engage with the target audience nurture leads and promote academy programs and events.
Analytics and Reporting: Monitor and analyze the performance of digital marketing initiatives generating reports and using datadriven insights to refine strategies and campaigns.
Website Management: Collaborate with the academys web team to maintain an uptodate and userfriendly website.
Brand Consistency: Ensure consistent branding and messaging across all digital platforms and materials.
Partnership and Outreach: Work in tandem with the Business Development Assistant Communications Officer and Graphics Designer to identify and cultivate partnerships that align with the academys goals.
Budget Management: Effectively manage the digital marketing budget to maximize return on investment (ROI) for all campaigns and initiatives
Key Competencies
Digital Marketing Strategy Development: Crafting effective digital marketing plans.
Social Media Management: Effectively managing and growing the academys social media presence.
Digital Advertising Proficiency: Creating and managing successful digital ad campaigns.
Data Analysis and Reporting: Analyzing digital marketing data to inform strategies.
Collaboration and Coordination: Working with various teams and external partners for integrated marketing efforts.
SEO Optimization: Implementing SEO best practices to improve online visibility.
Content Creation and Management: Developing engaging and relevant digital content.
Trend Awareness and Adaptability: Keeping uptodate with digital marketing trends and adapting strategies accordingly.
Qualifications and Requirements
- Bachelors degree in marketing communications advertising or a related field.
- 25 years of experience in a marketing or communications role preferably in the same industry as the hiring company.
- Demonstrated experience in developing and executing marketing campaigns across multiple channels (e.g. digital social media email content).
- Understanding of marketing principles strategies and best practices.
Remote Work :
No
Employment Type
Full Time
