Marketing Executive
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Job Description
The Marketing Executive will collaborate with the Marketing Head to plan and execute multichannel marketing campaigns drive brand awareness and increase bookings. This role involves managing social media creating content coordinating promotional activities and monitoring marketing performance metrics.
1. Campaign Planning and Execution:
Collaborate with the Marketing Head to plan execute and monitor multichannel marketing campaigns including social media email and online advertisements.
Develop and implement strategies to increase brand awareness generate leads and drive quality traffic.
2. Content Creation and Management:
Create manage and optimize content for social media platforms (Facebook Instagram etc.) to enhance engagement and grow the audience.
Develop storytelling videos captivating photos and promotional materials such as brochures flyers and banners in line with branding guidelines.
Manage digital screens and My Menu content updates.
3. Social Media Strategy:
Prepare and execute annual and monthly social media content plans in collaboration with the Marketing Head.
Coordinate social media campaigns influencer collaborations and local initiatives to increase visibility.
Monitor performance metrics and KPIs to analyze engagement traffic and follower growth.
4. Loyalty and Promotional Campaigns:
Plan and execute campaigns to promote loyalty programs and hotel events.
Ensure priority messaging is delivered consistently across all platforms.
5. Collaboration and Coordination:
Work closely with other departments to produce quality content and ensure cohesive brand positioning across all communication channels.
Promote hotel events conferences and activities coordinating with internal teams for smooth execution and postevent analysis.
6. Market Research and Analysis:
Analyze market trends competitor activities and customer feedback to adapt marketing strategies and identify new opportunities.
Prepare reports on campaign performance and suggest areas for improvement.
7. Graphic Design and Creative Content:
Design graphic content for various platforms using tools like Canva Adobe Photoshop and Illustrator.
Edit and prepare multimedia content targeting both online and offline audiences.
8. Brand Consistency and Partnerships:
Maintain consistent brand positioning in all marketing efforts.
Manage relationships with media influencers and partners to enhance exposure.
Qualifications :
Bachelors degree in Marketing Communications or a related field.
Proven experience in a similar role preferably in the hospitality industry.
Proficiency in graphic design tools (Canva Adobe Photoshop Illustrator).
Strong understanding of social media platforms and digital marketing trends.
Excellent communication organizational and analytical skills.
Ability to work in a fastpaced environment and meet tight deadlines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
