Digital ytics Manager
Posted on :
19-09-2024
Employer Active
1 Vacancy
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Job Description
- Champion the needs of the customer and local business stakeholders to ensure local requirements are prominent on the road map.
- Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Tag Manager environment & processes.
- Design, develop, implement, and manage tag management and web analytics strategies that align with the business goals.
- Oversee and organize various third-party tags, manage existing pixels, implement new pixels, retrieve info about pixels, implement custom events, user management and troubleshooting.
- Develop custom analytics JavaScript to create events and triggers in Tag Manager.
- Proficient understanding of cross-browser compatibility issues and workarounds.
- Create, implement, and manage tracking plan to capture customer behavior in GA4 on Web and App.
- Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag manager and Analytics considering internal requirements.
- Provide insights and recommendations based on web analytics data to help improve website’s performance and user experience.
- Create custom reports and dashboards using web analytics tools such as Google Analytics4, Looker Studio, Power BI, Excel or other analytics tools using big query data.
- Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
- Conversion API tracking setup for the main marketing platforms: Facebook, Snapchat and TikTok.
- Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
Employment Type
Full-time
Department / Functional Area
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