SEO amp Google Ads Specialist - Rokn Tazamun Information Technology

Job Summary: The SEO & Google Ads Specialist is responsible for developing and implementing search engine optimization (SEO) strategies and managing Google Ads campaigns to improve organic and paid search performance. This role requires a deep understanding of SEO best practices keyword research onpage and offpage optimization and expertise in Google Ads to drive targeted traffic and conversions.

Key Responsibilities:

• SEO Strategy & Implementation:
• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Conduct keyword research to identify highvalue keywords and opportunities.
• Optimize website content meta tags headers and images for SEO.
• Implement onpage and offpage SEO techniques including link building.
• Monitor and analyze website performance using SEO tools such as Google Analytics SEMrush and Moz.
• Google Ads Management:
• Create manage and optimize Google Ads campaigns to achieve business goals.
• Conduct keyword research and selection for PPC campaigns.
• Write compelling ad copy and develop ad creatives.
• Monitor and adjust bids budgets and targeting to maximize ROI.
• Track and report on campaign performance metrics such as CTR CPC and conversion rates.
• Performance Analysis & Reporting:
• Analyze and report on the performance of SEO and Google Ads campaigns.
• Provide actionable insights and recommendations for improvement.
• Stay updated with the latest trends and changes in SEO and Google Ads.
• Collaboration & Coordination:
• Work closely with the content design and development teams to ensure SEO best practices are implemented.
• Collaborate with the marketing team to align SEO and PPC strategies with overall marketing objectives.
• Communicate campaign progress and results to stakeholders.

Qualifications:

• Bachelors degree in Marketing Business IT or a related field.
• 3 years of experience in SEO and Google Ads management.
• Proven track record of improving search engine rankings and managing successful PPC campaigns.
• Proficiency in SEO tools (e.g. Google Analytics SEMrush Moz) and Google Ads.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Certification in Google Ads (preferred).

Job Type: Fulltime

Pay: AED3000.00 AED5000.00 per month