Marketing Manager

Duties and Responsibilities:

Marketing Strategy Development:

• Identify your target audience and develop marketing strategy accordingly.
• Plan and implement comprehensive and creative marketing strategies
• Align marketing efforts with the dealership's sales objectives and business goals as well as with the OEM’s requirements.

Marketing Calendar Management and Implementation:

• Conceptualize, develop, manage and execute marketing campaigns across various channels
• Ensure campaigns are creative, engaging, and tailored to target audiences.

Event Planning and Execution:

• Conceptualize, plan, implement events and activities to promote the brand, products and services, generate leads, sales, and create awareness and interest among the target market in line with the set event objectives aligned with the dealership and OEM requirements.
• Ensure seamless execution of events to enhance brand visibility and attract potential customers.
• Ensure event attendees are aligned with the event objectives i.e. prospects, loyalty programs, etc; and to follow through with the CRM funnel after the event.

Public Relations

• Identify effective and efficient PR channels; and create and implement a comprehensive PR strategy to ensure dealership’s strong online and offline presence, aligned with the overall marketing goals and objectives of both the dealership and the OEM.

Partnerships and Collaborations

• Develop and nurture partnerships and collaborations with potential partners, implement innovative campaigns and deliver impactful results.

Market Research:

• Conduct market research to identify consumer preferences, competitor activities, and emerging trends.
• Use research findings to adapt marketing strategies and gain a competitive edge.
• Regularly monitor market trends and conduct regular market research to gain insights into customer needs, preferences and behavior, as well as develop effective marketing strategies, and identify new market opportunities and industry developments in order to stay ahead of competitors.

Customer Database Management

• Work closely with the CRM and sales team to convert enquiries to sales.
• Utilize CRM software to manage customer information, track interactions, and status, and implement marketing campaigns and follow-up strategies to nurture customer relationships, retain existing customers and attract new ones.