Vice President - Events Experiences

• Partner with marketing, sales, PR, and other groups across Aldar to develop and execute a global events strategy aligned to business goals including increasing NPS and satisfaction.
• Design the overarching framework, calendar, budget, resource plan for 350+ annual events.
• Identify event opportunities to elevate brand, showcase properties, support sales campaigns, and deepen customer/broker relationships.
• Build 3 year strategic plan for events agency infrastructure to deliver growing portfolio.
• Continuously assess event portfolio performance, identify improvement areas, and refine strategy based on outcomes achieved.
  
  

Event Production & Execution

• Direct all aspects of flawless event execution including concept development, RFP process, vendor selection, contract negotiations, venue design, technical production, entertainment, F&B, risk management.
• Develop best practice briefing process, provide timely feedback on concepts, and approve all final creative/production elements.
• Manage CRM system holding all event plans, assets, contracts, budgets and archives.
  
  

Team Leadership & People Management

• Attract, develop and retain top creative talent to drive best-in-class event capabilities.
• Foster a culture of innovation, excellence and customer-centricity.
• Provide coaching and leadership to motivate optimal individual performance.
• Drive coordination across marketing, sales, PR, procurement, and properties to align on event goals and execution.