SEO Digital Marketing Specialist - Balsam Healthcare Development

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track report and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google Yahoo and Bing.
• Solid understanding of performance marketing conversion and online customer acquisition
• Indepth experience with website analytics tools (e.g Google Analytics NetInsight Omniture WebTrends)
• Experience with bid management tools (e.g. Click Equations Marin Kenshoo Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML CSS and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Uptodate with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative testdriven field

Job Type: Fulltime

Pay: AED5000.00 AED6000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digitial Marketing / SEO: 3 years (Required)