Head of CRM and Loyalty

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Set strategic target for the CRM and Loyalty base to support all business divisions

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Set and deliver KPIs for CRM and Loyalty to ensure continuous growth

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Manage all CRM applications with strong experience in martech and automation, ensuring systems optimization in line with strategic business needs for CRM and Loyalty systems to provide an effective sales funnel

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Ability to analyse customer data and strong understanding of customer segmentation.

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Monitor customer behavior through current system availability

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Streamline customer data under one customer view

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Consult Marketing with a strategic approach towards the marketing calendar

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Evaluate customer growth across different markets and customer groups where the business has presence

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Plan and manage Omni channel marketing campaigns based on data insights

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Identify and implement innovative solutions to engage with customers across multiple touchpoints

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Conduct market research to follow trends and competition

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Participate and facilitate in customer strategy discussions across Al Tayer Group relating to Al Tayer Insignia, including but not limited to discussions with senior stakeholders, committees and quarterly planning sessions etc.

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Establish the governance of the CRM and Loyalty function within the Customer Experience department

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Recommend changes to CRM and Loyalty methodology