Managing Director Brand Strategy

Core Responsibilities

• Supervise all aspects and delivery of quality research as well as strong insights
• Proactively identify and recommend research needed to craft strategy for client or pitch
• Ensure strong final product is delivered; Challenge team's analytical thinking to ensure clear, compelling, and actionable analysis for clients or pitches
• Guide junior strategists in developing skills in analysis and insight mining
• Ensure junior strategist are trained in positioning fundamentals and that positioning statements are well articulated, competitively differentiated and reflective of the scientific evidence.
• Oversee and guide brief development in collaboration with internal partners (Creative, Client Engagement); Secure CSO and client approval
• Partner with Creative Director to ensure all creative work for account is on strategy and reflective of agency's best work- bold, differentiated and compelling
• Inspire and challenge team to take creative risks. Ensures final creative shown to clients is aligned to the Creative brief
• Partner with client to drive business and strategy; Propose/sell-in of high impact, profitable workshops. Ensure excellence in logistics, creativity of approach and client satisfaction
• Develop innovative new types of workshop offerings to drive businesses
• Proven track record of influencing award-winning creative work
  

Skills & Experiences

• 10-15+ years’ experience of overall research and strategic planning experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Brand Launch experience is essential
• Managerial experience (previous experience leading & building a team)
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning
• Prior automotive experience a plus