Responsibilities
• Develop and implement brand strategies to increase brand awareness and market penetration.
• Conduct market research and competitive analysis to identify target markets and consumer insights.
• Collaborate with product development and marketing teams to develop brand positioning and messaging.
• Create and execute marketing campaigns across various channels, including digital, social media, and traditional media.
• Monitor and evaluate marketing performance metrics to measure campaign effectiveness and ROI.
• Manage brand budgets and ensure efficient allocation of resources.