Director of Demand Generation

Responsibilities

What you'll do

• Strategy and Campaign Management
  • Develop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectives
  • Determine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and social
  • Evaluate, select and manage outside agencies that contribute to the demand creation programs
• Lead generation and pipeline development
  • Manage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipeline
  • Manage demand generation tactics and A/B test to continuously improve results
• Analytics and Reporting
  • Set program goals, analyze campaign results in detail, and make data-based adjustments to drive improvement
  • Manage the allocation of performance marketing budget to achieve the greatest return for our dollars
  • Build reports and dashboards to monitor and communicate lead gen activity
  • Develop clear and succinct narratives that educate and engage senior leadership on demand gen performance
• Team and Cross-functional Management
  • Collaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goals
  • Partner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC)
  • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
• Operations
  • Collaborate closely with Revenue Operations to support full funnel tracking, build reporting and ensure close alignment with the Sales team on revenue metrics
  • Monitor existing and developing technologies and make recommendations to improve Enumerate’s go-to-market tech stack
  • Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations

Requirements

Proven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B company

Experience in a SaaS business, and familiar with the KPIs that drive SaaS performance

Authorized to work in the US without sponsorship

Knowledge in: Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion)

Knowledge in: Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting

Knowledge in: Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct story

Knowledge in: Excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams