Key Responsibilities:
Strategy Development
• Develop and execute a comprehensive customer journey strategy aligned with the company's overall business objectives.
• Continuously evaluate market trends, customer feedback, and industry best practices to refine and optimize strategies.
Customer Research
• Lead efforts to gather insights into customer needs, preferences, and pain points through qualitative and quantitative research methods.
• Utilize data analytics, surveys, and customer feedback to inform decision-making and drive improvements in the customer journey.
Journey Mapping
• Collaborate cross-functionally to map out customer journeys across all touchpoints, identifying key interactions, pain points, and opportunities for improvement.
Department / Functional Area
Graphic Design / Web Design / Art / Visualiser