Develop and execute comprehensive marketing strategies for the Nutrition Division, ensuring alignment with overall business objectives and market dynamics.
Lead cross-functional teams to launch new products and drive brand innovation initiatives, from concept development to commercialization.
Manage the full marketing mix, including product positioning, pricing strategies, promotional activities, and distribution channels.
Conduct in-depth market analysis, consumer insights research, and competitor assessments to identify growth opportunities and potential risks.
Drive digital marketing initiatives, leveraging social media platforms, e-commerce channels, and data analytics to optimize brand visibility and engagement.
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